Internal Branding
Employee Recruitment
Merlin's recruitment and retention program begins by helping you establish and prioritize what each of your employee segments is seeking from their employer. Experienced versus recent grads, trades versus professionals, single versus family-oriented - job seekers are a diverse group with different wants and must-haves from their employer. We follow through with creative communications matching aspects of your company with the priority sets of qualified candidates.
Keep in mind that job applicants aren't always looking for the highest salaries. For many, the intangibles are just as important - not just the benefits package but things like brand new equipment, a management philosophy that helps people be their best, customer service, safety standards, continuing education, the promotions track. You should lever those intangibles in your recruitment - and remember that all of these characteristics are building blocks of your internal brand. We'll show you how to stand out.
