Investor Relations / Corporate Communications
Writing
At Merlin Edge, content is king, and the client's communications needs drive the design via the key messaging process and writing. We've written hundreds of annual reports and thousands of reporting documents. We do it with confidence and style, crafting a unique story that reflects the individuality of each company from year to year.
And not just the front-end positioning copy or CEO's Letter. We go where few agencies dare to tread - we're comfortable writing your MD&A from scratch! Even editing the notes to your financials. Believe it or not, we find things to correct in documents drafted by the best accounting and law firms.
Before Merlin puts finger to keyboard, however, we guide your key people through a messaging process to crystallize your market position and your investor communications goals. Your key messages capture your:
- Business model;
- Growth strategies;
- Technical competencies;
- Peer group benchmarks and differentiators;
- Financing and operating results; and
- Outlook and forecasts.
These are the essentials of what makes your business unique and relevant to investors. Merlin's writers then weave your investment proposition throughout your investor communications in all media, ensuring your messaging is clear and consistent. Merlin Edge will tell your story in your company's own voice. We will write your strategic communications in a tone and style that reflect your organization's character, people and values.
