Merlin's Story


Merlin Edge Inc. is named after the Merlin, the fast and graceful falcon that can be seen in Alberta in the summertime. Merlin Edge works harder than its competitors to understand what keeps your business aloft.

Where others scratch the surface, you could say Merlin sinks in a talon to understand the core of your business’s competitive position, the realities of your industry and what you’re trying to achieve. We actually care about what you do. When we meet, we guarantee there’ll be no blank stares.

We are a company of thinkers. Our approach to strategic communications reveals your differentiators and distills your value proposition through research involving you, your stakeholders and the industry landscape. Our belief in the need to understand the subject matter intimately reflects the enduring values of the company and its founders.

Merlin Edge was founded in 1993 by Laurie Watson and George Koch, two writers with long experience in industrial marketing, journalism, communications and publishing. Since then, the evolving Merlin team has helped its clients’ businesses soar through a period in which Alberta experienced tremendous growth, its business landscape changed profoundly – and companies had to cope with several distinct down periods as well as boom times.

Today our full-service in-house team continues to develop your communications strategy and execute your marketing projects with integrity based on a deep understanding of your business, the stakeholders you’re trying to reach and your business environment. We’re headquartered in Calgary’s Beltline, at the edge of the downtown core.