Merlin's Story
Our People
Laurie Watson
President and Creative Director
Laurie Watson co-founded Merlin Edge 17 years ago, and today her unwavering commitment to the highest possible creative standards and strategic thinking remains the foundation of Merlin's success. Laurie leads Merlin's strategic process to understand your business's needs and realities - and shapes the resulting insight into creative solutions. Laurie is a long-time Albertan with more than 20 years' experience in investor relations, advertising and marketing strategy.
George Koch
Partner, Vice President and Senior Writer/Editor
As Merlin's senior writer and editor, George Koch's objective is to help you tell your story in the way that best reflects your business model, major activities, marketing objectives, and financial and operating results - in your company's own voice. A co-founder of Merlin, George is committed to helping you communicate effectively with your external and internal audiences - whether in IR, print, web or strategic planning. George is an award-winning journalist, co-author, speech-writer and researcher.
