Interactive Services
Social Marketing
New social media applications are popping up virtually every day, while others are disappearing. Merlin will assist you with developing social marketing strategies as part of larger campaigns or as stand-alone marketing programs.
Social media can also be a key tool for crisis communications – to explain your response to an adverse event, to counterattack in response to a hostile takeover attempt, or to correct misinformation and online defamation that can be hard to counter through traditional means.
The truth is that not all social media matter – but it's important to claim your company's name on every one that's available to you. Registering your company with every social medium is free, and ensures no one can hijack your brand in cyberspace.
We continue to marvel at the popularity of Twitter. In the latter case, who knew socio-political discourse could be communicated 140 characters at a time? We'll help you achieve your marketing and communications objectives using whatever social media applications that are appropriate for your organization.
